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UX/UI designer and design professor in Monterrey.

Enterprise UX, design systems and motion. Now teaching design at UDEM.

Case Studies

Each one covers the problem, my role and the outcome.

Senior UX/UI Designer

Expanding an Enterprise Design System

See how I added components, tokens, dark mode and the first Motion System Guide for designers and developers.

See case study

UX/UI & Motion Designer

Music and TV Campaigns

Read about my experience creating explainer motion, reward coins and App Store promos for an international music and TV app.

See case study

Senior UX/UI Designer

Enterprise Website UX

I prototyped every search state, then redesigned the Services page and tested it with 11 people.

See case study

Co-lead Designer

B2B Ordering Portal

I designed order templates, CSV upload and delivery tracking into one flow for corner stores and national distributors.

See case study

Lead Experience Designer

Storybank

Learning credit, interest and risk by playing a 1980s bank clerk.

See case study

Brand & Product Designer

NEK Logistics Website

I turned a freight carrier’s real route network into proof, with a brand system and a new site.

See case study

UX/UI, Brand & Motion

Imagining a new currency

Here is how I designed banknotes, a debit card, motion posters and a device concept for a digital-first currency.

See case study

Latest articles

Recent writing on design, teaching and AI.

Article

What It Takes to Be a Good Designer (Before You Open Figma)

Why employers keep asking designers for communication and problem solving, and why good design starts with knowing what you need to know.

Article

What Is a Sign? A Semiotics Primer for Designers

Peirce, Saussure and Morris in plain language, and what each one changes about the way you draw and judge an icon.

Article

Trend or Fad? Five Criteria and the Question Everyone Skips

Five explicit criteria for telling a trend from a fad, plus the step most arguments skip: naming exactly what you're classifying.

Article

A Trend Is a Category, Not a Compliment

What actually makes something a trend, how micro, meso and megatrends differ, and the four kinds of drivers that push change.

Article

The Avant-Gardes That Still Shape Your Design Work

Futurism, Constructivism, Dada, De Stijl, Bauhaus and Surrealism: what each one made, and which habits ended up in your toolkit.

Article

Ten Improv Rules for Better Design Critique and Collaboration

A classic improv decalogue, read as a guide for design critiques, workshops and teamwork, including where the rules need adjusting.

Home

Menu

→ Home

Portfolio

Services

Links

About

UX/UI designer and design professor in Monterrey.

Enterprise UX, design systems and motion. Now teaching design at UDEM.

Case Studies

Each one covers the problem, my role and the outcome.

Senior UX/UI Designer

Expanding an Enterprise Design System

See how I added components, tokens, dark mode and the first Motion System Guide.

See case study

UX/UI & Motion Designer

Music and TV Campaigns

Read about my experience creating explainer motion, reward coins and App Store promos for an international music and TV app.

See case study

Senior UX/UI Designer

Enterprise Website UX

I prototyped every search state and tested a Services page redesign with 11 people.

See case study

Co-lead Designer

B2B Ordering Portal

I designed order templates, CSV upload and delivery tracking into one flow for corner stores and national distributors.

See case study

Lead Experience Designer

Storybank

Learning credit, interest and risk by playing a 1980s bank clerk.

See case study

Brand & Product Designer

NEK Logistics Website

I turned a freight carrier’s real route network into proof, with a brand system and a new site.

See case study

UX/UI, Brand & Motion

Imagining a new currency

Here is how I designed banknotes, a debit card, motion posters and a device concept for a digital-first currency.

See case study

Latest articles

Recent writing on design, teaching and AI.

Article

What It Takes to Be a Good Designer (Before You Open Figma)

Why employers keep asking designers for communication and problem solving, and why good design starts with knowing what you need to know.

Article

What Is a Sign? A Semiotics Primer for Designers

Peirce, Saussure and Morris in plain language, and what each one changes about the way you draw and judge an icon.

Article

Trend or Fad? Five Criteria and the Question Everyone Skips

Five explicit criteria for telling a trend from a fad, plus the step most arguments skip: naming exactly what you're classifying.

Article

A Trend Is a Category, Not a Compliment

What actually makes something a trend, how micro, meso and megatrends differ, and the four kinds of drivers that push change.

Article

The Avant-Gardes That Still Shape Your Design Work

Futurism, Constructivism, Dada, De Stijl, Bauhaus and Surrealism: what each one made, and which habits ended up in your toolkit.

Article

Ten Improv Rules for Better Design Critique and Collaboration

A classic improv decalogue, read as a guide for design critiques, workshops and teamwork, including where the rules need adjusting.

UX/UI designer and design professor in Monterrey.

Enterprise UX, design systems and motion. Now teaching design at UDEM.

Case Studies

Each one covers the problem, my role and the outcome.

Senior UX/UI Designer

Expanding an Enterprise Design System

See how I added components, tokens, dark mode and the first Motion System Guide.

See case study

Magnifying glass

UX/UI & Motion Designer

Music and TV Campaigns

Read about my experience creating explainer motion, reward coins and App Store promos for an international music and TV app.

See case study

Senior UX/UI Designer

Enterprise Website UX

I prototyped every search state, then redesigned the Services page and tested it with 11 people.

See case study

Co-lead Designer

B2B Ordering Portal

I designed order templates, CSV upload and delivery tracking into one flow for corner stores and national distributors.

See case study

Lead Experience Designer

Storybank

Learning credit, interest and risk by playing a 1980s bank clerk.

See case study

Brand & Product Designer

NEK Logistics Website

I turned a freight carrier’s real route network into proof, with a brand system and a new site.

See case study

UX/UI, Brand & Motion

Imagining a new currency

Here is how I designed banknotes, a debit card, motion posters and a device concept for a digital-first currency.

See case study

Latest articles

Recent writing on design, teaching and AI.

Article

What It Takes to Be a Good Designer (Before You Open Figma)

Why employers keep asking designers for communication and problem solving, and why good design starts with knowing what you need to know.

Read article

Article

What Is a Sign? A Semiotics Primer for Designers

Peirce, Saussure and Morris in plain language, and what each one changes about the way you draw and judge an icon.

Article

Trend or Fad? Five Criteria and the Question Everyone Skips

Five explicit criteria for telling a trend from a fad, plus the step most arguments skip: naming exactly what you're classifying.

Article

A Trend Is a Category, Not a Compliment

What actually makes something a trend, how micro, meso and megatrends differ, and the four kinds of drivers that push change.

Article

The Avant-Gardes That Still Shape Your Design Work

Futurism, Constructivism, Dada, De Stijl, Bauhaus and Surrealism: what each one made, and which habits ended up in your toolkit.

Article

Ten Improv Rules for Better Design Critique and Collaboration

A classic improv decalogue, read as a guide for design critiques, workshops and teamwork, including where the rules need adjusting.

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